COVER STORY
True Believers
Passionate customers can transform your company. Here's how to make them your secret weapon
Online Extra: Tip Sheet -- Customer Loyalty Dos and Don'ts
Advice from the experts on cultivating customers who are advocates for your business
Online Extra: Video: Building Customer Loyalty
Promise Phelon, chief of the Phelon Group, discusses how small businesses should manage their relationships with customers
How're We Doin'?
The survey as strategic tool
Listening Up
Build a customer-based culture
FEED BACK
Ideas: The Start of Something Big
Drop and Give Me 20
The Best Way to Learn May Be by Doing
Swimming in a Sea of New Capital
Tutoring Addresses Only the Symptoms
Now That's a Captive Audience
CORRECTIONS & CLARIFICATIONS
"The Spigot's On" (Fall 2006)
"CPA Squeeze" (Fall 2006)
EDITOR'S MEMO
We're Listening: A Conversation with Customers
Contributors
FAMILY INC.
Look Before You Leave
Succession planning is an ongoing process
DIGITAL MANAGER
Power in a Flash
Thumb drives morph into mini-laptops
JUMP START
I Can See Clearly Now
When focus is sharp at the top, great results follow
FRONT LINE
Politics: A Whole New Hill
What the midterms mean to entrepreneurs
Online Extra: New Small-Biz Agendas in Congress
Seven incoming members of Congress with entrepreneurial experience, and the presumptive chair of the House Small Business Committee, Nydia Velázquez, discuss what to expect
Banking: Trouble at the Teller Window
Banks get bad reviews
No Shoot-'Em-Ups
Skunk's kinder, gentler video games
A Prize Outlook
Nobel winner Edmund Phelps on entrepreneurs' roles in the 21st century
Star Search
Getting the nod from celebrities
Paying the Piper
A Proposal to Raise the 7(a) Cap
Outsourcing: Ripoff Nation
Even entrepreneurs who understand China are getting burned
Slide Show: One Thing
Contracts: How Big Is Small?
New SBA certification standards
Finances: The Savings Gap
Women's retirement issues
Startups: SmartYouth.com
BW's under-25 star entrepreneurs
Online Extra: Best Entrepreneurs Under 25
2007 Outlook: Holding Steady
What to expect in the year ahead
FEATURES
Technology: Analyze This
Want to boost your online sales? New software lets you see exactly who's doing what on your Web site
A Tale of Two Lenders
Two startups with similar goals travel very different paths
Pricing: The Magic Number
If you don't have a carefully considered pricing strategy, chances are you're leaving money on the table. Here's how to figure out what your prices should be
Boom Town
Black entrepreneurs are thriving in Chicago
Slide Show: Behind the Boomtown
Management: The A Team
A well-chosen board can supercharge your management. Here's how to get the best advisers working for you
Drawing Boards
Are directors or advisers better for your company?
FIRST PERSON
Current Events
James Murdock got into the swim with specialty pools
NETWORTH
A Growing Sprout
GIFT GUIDE
Slide Show: The Wish List
TIME OUT
Music Hath Charms
Entrepreneurs take the spotlight
BOOK SHELF
Chains That Choke
MY OFFICE
Slide Show: My Office
|  |
FEATURES
Our columnists sound off on a range of small business issues.
From startup to superstardom, these entrepreneurs have seen it all. We
take a look inside their successful companies to find out what works, what doesn't, and what their founders have learned along the way.
Need a marketing plan or help raising capital? Small business guru Karen E. Klein fields questions and tracks down practical advice from experts and successful entrepreneurs.
From writing a killer business plan to raising capital, our new online courses will give your company an edge. Log on and start learning from expert instructors and other students.
|
=Subscribers Only
Copyright 2007, by The McGraw-Hill Companies Inc. All rights reserved.
